So the chance to pop on over to Hawai'i's big island has presented itself, and I'm super-excited about it, and one of the ways I am keeping my spirits up through the always-depressing month of February is by planning the trip. I am sort of familiar with Kaua'i, but I've only ever been to the big island once before and I can guaran-damn-tee you, we will not be staying at the Mauna Kea this time, so I'm sort of starting from scratch.
Although Bigisland.org has been very helpful, I am also looking for recommendations in re: specific beaches and what not, and I thought, "Hey, didn't Samantha Brown do a series, Girl Meets Hawaii, where she hit all the islands? Would not the Travel Channel website have links and information on this?"
Answer: the Travel Channel would not. If you use their internal search engine, you get nothing. I had to find the Girl Meets Hawaii page via an external search engine. And then, I just sort of admired the layout, because clicking on any of the links gives you a 404.
What is even more interesting -- albeit frustrating, if you, like me, have watched any of Samantha Brown's previous shows* and thought, "Hmm, I must follow that up online" -- is that the Travel Channel seems to be deep in denial that they've ever aired anything beside Passport to Latin America. I very distinctly remember Samantha Brown's Passport to Europe series. So did the National Academy of Television Arts and Sciences, what with them giving Samantha Brown an Emmy for the series. Yet if you go to the Travel Channel and type in "Samantha Brown Europe" in their search engine, all the results lead to you video clip links ... that redirect to a general video portal. I had to go to the Samantha Brown entry in Wikipedia, then to the cites at the bottom, to find this well-hidden guide to the series.
Sadly, the Wikipedia savants were unable to unearth similar gems for Girl Meets Hawaii. I went to see when -- or if -- the show was on, and the listings were, shall we say, less than useful. Also, they're inaccurate: a set for the new Michael Palin show Across the Iron Curtain was listed as Anthony Bourdain: No Reservations.
The reason I'm so cheesed about this: because the Travel Channel is really screwing up an opportunity to grab loyal customers who will tune in to their shows and haunt their web sites. I think many food shows do it right. For example, if you're watching Good Eats on Food Network, you can then go to the site and easily find the recipes referenced in a specific episode. Watching hooks you; web-surfing keeps you coming back again and again. You begin to rely on the brand because you know it will deliver what you need when you need it.
For something like travel, it works similarly: watching gives you the enticing visual invitation, and web-surfing should give you the information you need to follow up and learn more. (Or book your trip.) Instead, the Travel Channel seems to offer very little support to its shows, and you end up with third-party destination guides that are nothing like what you saw on TV.
I know that different shows are created by different production companies. What I don't understand is why someone at the Travel Channel hasn't managed to get corporate buy-off on the idea that all its shows, past and present, should have some sort of uniform web presence. I don't understand why the Travel Channel hasn't managed to make "a well-supported show site" part of a standard contract with any production company. As of now, the haphazard travel information linked to the shows, the rotten search tool and the poorly-maintained legacy links only make me less likely to ever consider the Travel Channel's site as a resource.
Now if you'll excuse me, I'm off to unwind by watching some Big Island web cam footage. I'll get my recommendations later.
Recent Comments