Would you all like to be lab rats?

I don't talk much about my day job on my personal blog for many reasons, some of which may actually demonstrate mature good judgment.

But one of the ongoing tasks I have is to assess email as an effective form of editorial content. I spend a lot of time thinking about email newsletters -- what makes the good ones good, why they work in this age of social media and texting, how to make them work better, how much effort it takes to produce something of value to the readers.

It's one thing to think big thoughts on the job. I'm also doing some private experimenting so I can bring real-world experience to bear on anything I say on the job.

My new experiment: I've launched a semi-daily newsletter of my own through Tiny Letter. It's called So What, Who Cares, and you can subscribe here.

So What, Who Cares is published every Monday-Thursday night. I point out three to five things that you might like to know, explaining why they matter (So what?) and who they affect (Who cares?). It's a news digest with context -- and the odd bit of pop culture gushing when I read or see something worth my time.

Because I am commiting to my professional experiment for a few months, long-form blogging here will be infrequent at best. But I hope to see you all via Twitter, or via subscription to So What, Who Cares. (You can read the archive here.)

And if you all have ideas on how to continue conversations based on what I'm covering in So What, Who Cares ... I'm all ears. Facebook? Twitter? Open posts here? Tell me.

Comments

[Bob Cradock]

Thanks for the invitation. I'd been meaning to subscribe for the last few rounds, but kept forgetting. Dangle the idea of "research" in front of me, though, and I'm like a whippet on a Frisbee.

[Grace]

I'm in. I love the one with meetings and hours and productivity. My company is going the other direction at warp speed.

[Rich Picone]

Hi Lisa:

This is a tad off topic so please forgive me.

Your recaps of Sons of Anarchy were well written and incisive. Will you be writing them this season for anyone else now that TWOP is no more?

Thanks,

Rich

[Grace]

Hi Lisa. If we want to comment, even to say YES I AGREE, how do we do that? Sorry, am neanderthal on computer stuff.