As you all may or may not know, Campbell's Soup owns upscale chocolate brand Godiva, and it's put it up for auction. The most likely buyers are Starbucks or Hershey. Either buy would be interesting for the chocolate marketplace. ("Starbucks Craves Godiva's Delights," WSJ, Nv 2, 07)
In the case of Starbucks buying the chocolate maker, I think it would lead to a revival of chocolate-house culture. Although its own chocolate drink Chantico didn't succeed -- in part because customers are used to customizing their own drinks ("Starbucks Cuts out Chocolate Drink," USAT, Feb 10, 06) -- having a more well-rounded line of chocolate products allows Starbucks to capture a still-growing masstige market and give shoppers the sense of customization.
If Hershey's buys it, that's just more proof that they're consolidating their position as a leading luxury chocolate maker. They've been on a buying streak before -- see this earlier entry and the New Yorker's Oct 29, 07 "Extreme Chocolate," which talks about the Green & Black deal.
Speaking of Hershey's, I have vowed not to hit the mint miniatures until after Thanksgiving. O, sweet waiting!