Every Saturday, Phil and I head to the farmer's market and plan our menu for the week ahead. I use the word "plan" very loosely -- it's pretty much limited to conversations like "Look! Bok choy! Let's have that Thai beef salad we both like" or "I'm in a cauliflower frame of mind. How about that with some chicken? It'll be like the White Album, only on a plate." Then we head home with our produce and I feel like we're running an actual household like actual adults, and that feeling lasts through the inevitable mid-week working day when we drag in the door after 7 p.m. and realize, Oh, crap. Phil still has to make dinner.
I imagine it's this realization, multiplied times a few thousand -- that dinner must be made, not that Phil has to do it -- that has fueled a few interesting new business markets. Someone has to make dinner, so someone has to figure out what we're having, then prep and cook it. And it would be nice if said dinner was based in some part on ingredients that are not actively trying to kill you.
One attempt to meet this demand is the bulk prepare-ahead franchise. (See "Cooking Out, Eating In," CSM, Aug 19, 05; "Meals That Moms Can Almost Call Their Own," NYT, Mar 26, 06; "Some Assembly Required," SF Chronicle, Jul 12, 06; "Make It and Take It," WaPo, Jul 20, 06; "Putting a Trend to the Test," WaPo, Aug 30, 06) You still do most of the work, but you do it ahead, you see. And someone else has done much of the tedious zen-like prep work for you. Then you just defrost and cook things as needed. What you're paying for is someone else to come up with the recipe, do the ingredients shopping and knock off some of the tedious zen-like prep work.
I haven't been to one of these places, but it seems like the real allure is that these centers turn cooking prep into a social exercise: you can grab a few girlfriends, go make chicken casserole and gab, and a few hours later, you've managed to get some me-time in without an accompanying side order of guilt. The efficient Teuton in me thrills to the multitasking, even while the third-wave feminist wants to make sure that everyone's clear on how assembling meals with your girlfriends doesn't cancel the need for independent social activity outside the domestic sphere.
Anyway, the second market approach to time-crunched hungry people -- which I am simply fascinated by -- is the online meal-planning service.
According to what I just read in "Taking the Fuss Out of Meal Planning" (WSJ, Sep 20, 07), you can subscribe to a site and they'll send you menus and shopping lists for the week. You still have to do the ingredients shopping, the tedious zen-like prep work and the actual cooking.
I can see where this would come in handy for someone who likes food but doesn't have the time or inclination to leaf through cookbooks to compile their own weekly recipe round-up and attendant shopping list. For the curious, the sites reviewed are: Relish!; Dinner Times; The Six O'Clock Scramble; Dine Without Whine; and Meal Mixer.
What I'm wondering about -- mostly because I haven't looked -- is whether food bloggers have begun launching more tightly targeted meal-subscription services. You could do local-eating menus by region (or in cahoots with CSAs), or meals aimed at families dealing with different food allergies, or meals for vegetarian families, or slow-cooker meals, or ... well, you get the idea.
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