The discussion in this post shaped my weekly reading (more on that tomorrow) and it was the first thing I thought of after reading about Stumasa.unfinished furniture. The Cole Valley store stocks raw wooden furniture and custom-builds items as well. I personally am intrigued by their benches, as I have been looking for one and I haven't found anything in the exact shape and color I want.
(Also, I recently refinished our kitchen table and it looks great, so I've got Refinishing Fever. There's a gallon of Citristrip and four kitchen chairs currently calling my name in the garage ...)
Embarassingly, I was in Cole Valley two weeks ago for my Crepes on Cole fix, and I didn't even notice this place. Enough about me: Stumasa seems like a place where you can have your cake and eat it too. If that copycat neighbor wants to know where you got your fabulous bookcases, just smile and point -- the raw materials come from Stumasa but the personalization is all you.