« Today's forehead-vein-throbbing statistic | Main | "Let's go burn down the observatory so this will never happen again." »

2005.10.17

Comments

Rebecca

I just read an article in Slate about Forth & Towne and so I remembered you mentioning it before. No news on the clothes?

lm

I read that Slate piece, too, and judging by the slideshow of Forth and Towne clothing, the store is all over the place. And not in a good way -- not eclectic, just scattershot.

drunken monkey

It does look like it's all over the place -- any store that offers both that oversized sweatsuit and the cute printed dress early in the slideshow doesn't seem to know what it's aiming for.

I think they're trying to be all things to a particular demographic, but it's such a wide age range that they might do better being one thing -- work wear, casual wear, etc.

My mother and my grandmother are both in their demographic; my stepmother and a few of my friends are a couple of years away. I can't see any of them shopping at the same store with much regularity, and I think that will be this chain's problem. The only store I can think of that would perhaps appeal to them all, aside from discount stores like Wal-Mart, is Reitman's, and that's Canadian.

Lisa

Oh, Rebecca, I was angling to get to one of the malls that has a Forth & Towne the whole time I was there. Unfortunately, other events intervened. I am DYING to see what the clothes are like.

Thanks for the Slate link! I hadn't seen that.

lm

I think drunken monkey nailed it. The whole Forth and Towne concept exists in that netherworld between a boutique with a unified vision and a department store -- and really, I didn't think most department stores were doing all that well these days.

drunken monkey

After reading the linked articles, I think they may also be wrongheaded about their social shopping approach. Do many women that age really have time to lounge about in a dressing room? If they wanted to, would they do it in a dressing room at the mall? I think it's great that they're attempting to make dressing rooms more comfortable, because some of them are really off-putting, but I also think they may be wasting valuable floor space and energy with the chairs and such.

The comments to this entry are closed.

December 2008

Sun Mon Tue Wed Thu Fri Sat
  1 2 3 4 5 6
7 8 9 10 11 12 13
14 15 16 17 18 19 20
21 22 23 24 25 26 27
28 29 30 31      

On twitter:

    follow me on Twitter