Since every magazine I warm to is doomed immediately thereafter -- Budget Living, Blueprint, Cottage Living -- it is not really a surprise that Domino may go on the chopping block next month. ("It Could Get Conde Nasty," NYP, Dec 26, 08)
This is a bad time to be a shelter magazine: people think "house" and do not automatically think "decorate" any more -- they think "refinance" or "crisis." So magazines that coo over spending on the home seem out-of-touch to a readership that's worried about how their home's lost 20% in value since they bought it.
There are two other items in that story that I found interesting for a media landscape at large:
Speaking personally: With the exception of the New Yorker, which is sui generis, Conde Nast's consumer titles have become increasingly irrelevant to me -- and I'm a fairly avid media junkie. The big reason: the magazine-supporting sites are terrible. There's no reason to go to them at all -- and there's no reason to pick up the magazine if I can't extend my engagement online. I am not particularly enamored of how the Time family of magazines has taken to the Web -- there is no announcement on the front page of Cottage Living that the company's shuttering the Web site within days, for example -- but they look like online visionaries compared to your average Conde Nast site.
(Also, it amuses me to no end that Martha Stewart's come the closest to achieving perfect cross-channel synergy via her website. Of course she has. Now if she could only revive Blueprint ...)
AHEM. On to item #2 of interest to us all:
And all those ads were in the September issue. Ba-da-bum! Thank you, I'll be here through the 31st.