Bowling Green State University has a department of pop culture and the Center for Popular Culture Studies and the Browne Popular Culture Library. The University of Texas is doing exciting work in pop culture studies. (I spoke at their FLOW conference twice.)
I bring this up not to announce any exciting new career directions, but to point out that there exist in the United States many options for archiving popular culture critique and/or original works, and conducting scholarship on the works therein.
It would have been a no-brainer for someone at NBC Universal to reach out to a few cultural studies programs in the country and say, "Listen up, fangirls. You people write PhD theses on TV shows. We have a lot of writing about television. Want it? We'll sign over all the rights to the material. All you have to do is host it on your university servers. Our IT nerds will coordinate with yours."
Then NBC Universal gets to look like it so loves the pop culture it produces, it's helping energize and engage scholars. They unload a website. And some university gets to be the gatekeeper to whomever writes their PhD on the CW's masterful subversion of the notion of canon vis a vis Smallville and Arrow.
Instead, NBC Universal is shutting away Television Without Pity's archives and the rest of us on the World Wide Web will be reliant on the Wayback Machine to find old recaps. (And people do read them a lot.)
This could have been so win-win. Oh, beautiful, crazy dream! Please, won't a band of plucky doctoral students make it so?