Tupperware: Run by Evil Geniuses
Here is how dedicated I am to you: I am interrupting my lunch to bring you this post.
So! Lunch. Which I was just eating. I had a small Tupperware modular mates container full of green beans, and I wondered to myself, Am I eating one cup of vegetables, two, what? Hey! I know -- I'll check the Tupperware website to see what serving size the container is. The Internet can do anything!
I pulled up the site, and beheld the splash graphic below:
This is brilliant. For one, it avoids the hoary January cliches about getting organized in the new year. For another, it implies that if you buy Tupperware, you can then buy bulk goods at your local warehouse club and save money. It's a great pitch because it alludes to people's desire to be thrifty by making them feel like smart spenders.
I personally cannot reward this sort of marketing ingenuity because my pantry is already brimful of Modular Mates tetrised into a highly space-efficient configuration. But I can tell you all that I learned that my container holds two cups of green beans. And after I hit "publish," it will hold considerably less.
I personally cannot reward this sort of marketing ingenuity because my pantry is already brimful of Modular Mates tetrised into a highly space-efficient configuration. But I can tell you all that I learned that my container holds two cups of green beans. And after I hit "publish," it will hold considerably less.
I used to babysit for a family who decanted *everything* into tupperware. It was certainly very tidy looking, but food that was supposed to be crispy -- saltines, pretzels, cheerios -- was unpleasantly humid instead. Has storage technology evolved to keep this from happening?
I keep jars of beans/grains/etc. that I bought from bulk bins. However, I don't buy large packaged items (ie, giant cereal box from BJs) and move the product into plastic containers because of the Limp Frito problem above, and also because I'm afraid the product will rattle around container long past its expiry date, which I will no longer know. I also like having the nutritional info available.
Posted by: kip | 01/10/2009 at 02:38 AM
buy bulk & save...I am in awe at other people's genius
Posted by: Max | 01/10/2009 at 05:35 AM
I buy cheerios in bulk, keep them in some sort of container (not sure of the brand) because they last longer than the flimsy plastic bag inside the cardboard box.
However, I eat so much cereal, I never really try to keep it for more than a month (huge, ginormous bulk boxes last that long for me)
Posted by: lizb | 01/10/2009 at 07:24 AM
Bonus points for turning Tetris into a verb effectively.
Posted by: drunken monkey | 01/12/2009 at 11:42 AM