As I've alluded to before, email newsletters are my day job. I believe in email as an editorial format*. There are ways to do it well. I wanted to do some after-hours experimentation with the medium and the format, both for personal and professional gratification. And that's how I ended up launching So What, Who Cares?
I've got a month's experience under my belt. I thought I'd share what I've learned here with you, who have patiently tuned in on other experiments I've done in the ongoing quest to Do Things Better.